Mr. Riad Abu Zahra is a distinguished hospitality executive with more than 33 years of international experience across leading global hotel groups, including IHG (InterContinental Hotels Group), Kempinski Hotels & Resorts, and Starwood Hotels & Resorts.

With extensive expertise in strategic leadership, hotel operations, finance, hotel development, asset management, project management, and operational excellence, Mr. Abu Zahra has built a strong track record of driving growth, profitability, and successful hospitality developments across diverse markets.

As Deputy Chief Executive Officer and Group Chief Financial Officer of Al-Houda Hotels & Tourism Company, Mr. Abu Zahra plays a key role in the strategic planning, development, and performance management of the company's hospitality portfolio across the region. His responsibilities include hotel development and openings, asset management, financial performance, revenue growth, cost optimization, brand management, and multi-property operations.

Throughout his career, he has worked closely with international hotel brands, owners, developers, consultants, and key stakeholders to deliver operational excellence, ensure brand compliance, enhance product quality, and successfully execute major hospitality projects. His experience includes driving improvements in market share, revenue performance, guest loyalty, profitability, and overall business performance.

Mr. Abu Zahra's leadership also extends to organizational transformation, shared services, HR and logistics centralization, process improvement, and the development of efficient systems and policies supporting large-scale hospitality operations. Fluent in English and Arabic, he brings extensive knowledge of regional markets and a strong commitment to sustainable growth, innovation, and developing future hospitality leaders.